It is stated that the Drug major Sun Pharmaceutical Industries today has declared the catapult of its sunscreen brand 'Suncros' through the company's Global Consumer Healthcare business vertical and the company will focus on dermatology as the fourth engine of growth for its OTC business.
The Sun Pharma Global Consumer Healthcare Business Head Subodh Marwah has said that our foray into the dermatology category is an indicator of the focus and importance Sun Pharma has assigned to grow the consumer healthcare business.
The Sun Pharma India Business CEO Abhay Gandhi has said that the company believes that its first time co-promoting strategy to market Suncros across both prescription and consumer channels will ensure that the brand continues to receive traction amongst its legacy customers.
As per the latest report the company has also signed former Miss India and actress Dia Mirza as Suncros' as brand ambassador and the Sun Pharma is rolling out three variants of the Suncros brand through the Global Consumer Healthcare business.
