According to the recent survey conducted by Criteo, the performance marketing Technology Company, a majority 80% of shoppers responded that they feel comfortable and secure using a mobile for online shopping. Sources have added that Fashion (88%), electronics (78%) and health and beauty (54%) are leading categories in India encouraging about half of the respondents to purchase products and services two to five times a month.
Siddharth Dabhade, General Manager, Criteo India in a statement said "In this cluttered retail market, brands need scale and personalization to compete on an equal footing with their competitors. To do so, they must tap into an open commerce marketing ecosystem and use technology and data analytics to help shoppers find products of their choice and need".
Meanwhile, a significant 75% of respondents believe that a bad retail and shopping app experience negatively impacts a brand’s perception. Conversely, about 98% said that a good app experience positively influences their opinion of a brand.
Moreover, over 38% of respondents confirmed that availability of a wide range of products is what they valued most in a retail and shopping app. Furthermore as per the survey apps must, therefore, be developed and marketed as trusted platforms for online shoppers, by having brands prioritize shopper privacy and data protection.
