According to sources Facebook stated that it will highlight posts you are most likely to engage with and make time spent on social media more “meaningful” which means cutting back on items that Facebook users tend to passively consume, including video.
Accordingly the changes won’t affect how often you see advertisements, or as Facebook calls them, “sponsored posts.” However, you can tell Facebook not to show a particular ad again, and Facebook will stop showing you that and will show something else instead and over time, Facebook will tailor the ads it shows you based on such feedback.
Further
it’s in Facebook’s best interest to show its more than 1 billion daily users
stuff that will keep them interested and keep them coming back. Moreover to
that end, the company says it surveys tens of thousands of users each day to
get a complete picture of what people want to see.
