According to sources Facebook is reported to have lost close to 10% of its subscribers among the youth, particularly, in the 12 to 17 years age bracket. And this is limited to the users of the social media network within the United States. Sources have stated that this has been stated in a report by eMarketer, a firm that specializes in digital measurement.
Presently analysts believe Facebook is not considered so ‘cool’ by these teenagers in the US and perhaps elsewhere too. Meanwhile this is confirmed by the decline in the users of the youth brigade of Facebook, but increase on other platforms like Instagram and Snapchat. Moreover the firm has gone on to make the prediction for the year 2018 and expects that another 2.8 million will drop out of the social media platform, in this age group of below 25 years.
Furthermore the predictions for 2018 have been broken up within this age
group. Accordingly, the drop will be 9.3% for those below 11 years, 5.6% for
those in the 12-17 years and 5.8% for the age group 17 to 24. Accordingly
Snap chat is also gaining popularity in the US and it is growing at a decent
pace.
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