According to sources CoWrks Foundry is a rigorous 24 week program that will help startups working in the areas of Urban Tech, Enterprise Tech and Social Enterprise. Meanwhile according to Sidharth Menda, CEO of CoWrks, the company saw an opportunity when it realized that there was a lack of quality startups focusing on these three sectors. He adds “They found that the reason why not enough people were focusing on these areas was because there was a need for support of the right mentor network and the right resources to help build and scale a startup".
Meanwhile Nruthya Madappa, Managing Partner of The CoWrks Foundry said “Sometimes things as simple as a pricing strategy for an enterprise startup can become a challenge. So you need a framework and support to talk about these problems, to understand how to think about product design, product research, how to do proof of concept for a solution and more".
Furthermore the specialty of the program, according
to Nruthya is the fact that the program will be entirely tailor-made for each
startup. “They are picking mentors based on the startups we bring in and
picking mentors who are not just industry stalwarts but also those who are also
just 2-3 years into the industry for real actionable advice".
