According to sources Amazon is now betting big on its US model of AmazonFresh in India, expanding its offerings and possibly foraying into fresh produce, which could include fruits, vegetables, meat and so on. Meanwhile according to an interview with Amazon India head Amit Aggarwal, Amazon said ‘Pantry’ vertical it started some months ago, where your daily groceries like pulses and cosmetics like soaps and detergents are all being offered with delivery the next morning after the date of the order.



Media reports that some products are being delivered within 2 hours as well, in association with local vendors in select cities and localities. Presently Amazon has 100 million registered customers in India and it is targeting to double that to 200 million in the foreseeable future. Moreover Amit has indicated to Reuters that the $5 billion committed for the Indian market, by Amazon Founder and CEO, Jeff Bezos need not be the limiting factor. 

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Previously Walmart was about to acquire Amazon’s biggest rival Flipkart and the very fact that the who is who in the investment world, such as SoftBank, Tencent and Alibaba among others have already poured in their millions in the Indian market is proof of this.

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