According to sources it is expansion time for most startups in the direct consumer delivery business, whether grocery or foods or any other. Meanwhile they have all been adequately funded through the first two halves of this calendar year and they are on the streets prowling for avenues to acquire more customers.
Accordingly BigBasket, for example is said to be keen to takeover another startup, Kwik24, which is into manufacturing and selling customized vending machines. Moreover a couple of these vending machines (five, to be precise), by Kwik24 are already working as dedicated units for BigBasket and customers are able to draw delivery of their online orders on the BigBasket site from these vending machines located outside their apartment complexes.
Furthermore this is linked to the BB Instant
initiative (read app) that has been launched by the e-grocer to broaden the
customer base. Customers can download the app and place orders directly.
Presently there are rumors that BigBasket may even enter the medicines delivery
vertical and it is already on the lookout for a suitable startup to invest in and
there could be a move to take a position on the Paytm Mall, going ahead, thanks
again to the Alibaba connection.
