Beijing sources reported that around 10,000 people are expected to take part in a "Plant-Based Festival" in Beijing this weekend as many people in China are pursuing healthy, eco-friendly and trendy lifestyles and has prompted especially the younger generation, to go Vegan. Meanwhile when featuring a plant based food fair, outdoor fitness activities and live music, the event aims to reflect the growing popularity of veganism in China and to offer an alternative way to celebrate the holidays in a healthy way, according to the organizers.
Earlier on Saturday and Sunday, the "Pop Plant-Based Festival" will have a plant based food market in the morning, with vendors from 100 vegan brands ranging from food and fashion to health. As per report in the afternoon, the country's top fitness coaches and world-class vegan athletes will provide training sessions in everything from yoga to "insanity workouts" during an outdoor "FitFest."
Jack Kleinman, co-organizer of the event told "Our main objective is
to provide a fun, entertaining and fulfilling experience for festival attendees
so that they can learn about plant-based food and fitness in a friendly and
supportive environment”. Furthermore in recent years, veganism has seen rapid
growth in China and throughout the world, as mounting evidence and research
shows the negative impact of meat consumption on human health.
