Accordingly Iconic cartoon character Mickey Mouse turned 90 on Sunday, and his birthday is being celebrated around the world, including in India. Meanwhile Mickey Mouse made his first appearance in Steamboat Willie on November 18, 1928, and has ruled hearts since then. Furthermore he was born out of necessity when Walt Disney discovered he had lost the rights to his previous character, Oswald the Lucky Rabbit and in fact, in the first episodes of Mickey, the voice was dubbed by Walt Disney himself.
Ravindran Achariya, executive director, Media Networks, Disney India "Mickey Mouse is a global phenomenon and for the last 90 years, the character has been loved by people across all age groups. With his universal appeal and ability to emotionally connect with generations all over the world, no other character occupies a similar space in the hearts and minds of our fan base”.
Devika Prabhu, executive director of Media Networks, Disney India "We are thrilled with the response we have received from kids, their families and their teachers so far”. Moreover talking about coming out with fashion merchandise, Vineet Gautam, chief executive officer and country head at BESTSELLER India, said, "The styles are designed to reflect the quirk of the Disney character along with the DNA of the brands. In the past, similar capsule collections have been extremely popular.