Indiaherald Group of Publishers P LIMITED

X
close save
crop image
x
TM
Mon, Mar 25, 2019 | Last Updated 11:51 pm IST

Menu &Sections

Search

E- commerce platforms account for just 5 to 10% of consumer durable sales

E- commerce platforms account for just 5 to 10% of consumer durable sales
E- commerce platforms account for just 5 to 10% of consumer durable sales
http://apherald-nkywabj.stackpathdns.com/images/appleiconAPH72x72.png apherald.com

Chennai sources stated that heavy discounts offered on the e-commerce channels hit the offline sales of consumer durables and large appliances during the festive season. Meanwhile consumer durable clocked 57% growth on the online platform, the category as such fell flat in terms of growth during the festive season.



Kamal Nandi, business head and EVP, Godrej Appliances, and vice-president, CEAMA “E-commerce platforms account for just 5 to 10% of the entire consumer durable sales. But the discounts that were offered on the e-commerce platforms disrupted the entire category. Customers were not happy with the discounts available in retail shops, where both sales and margins of retail shops, which account for around 95% of our sales, were hit by the e-commerce sales”.


E- commerce platforms account for just 5 to 10% of consumer durable sales

Moreover there were a few brands, which made exclusive launches on e-commerce platforms during the festive sales. Xiaomi and Sanyo were two such channels, which launched their TVs exclusively for online buyers. By exclusively selling online, they could save cost and pass on the benefits to the customers. Nandi added higher crude oil prices increased the cost of transportation, while volatility in the equity market and food inflation also affected sales for the industry for the entire year.


E- commerce platforms account for just 5 to 10% of consumer durable sales
5/ 5 - (1 votes)
Add To Favourite
More from author
After 14 years this Coimbatore Govt School gets power supply
YS Jagan delivers aggressive speech against CBN & Pawan
Tamilnadu PMK Leader Anbumani Assets worth revealed
MK Stalin ready to Investigate Jayalalitha's death after coming to power
Tamilisai contesting in Thoothukudi!
Fire accident in AIIMS hospital!
Karthi Chidambaram vs H Raja now!
Dhoni files complaint against police!
Is PM Modi contesting from Bangalore South & Dharwad?
YSR Congress & TRS attacking Janasena?
Who is the person He referred to as far as Mohan Babu is concerned?
Will Pawan Kalyan become AP CM?
Tirupathi LS Nominee offered 100 coconuts to Lord Venkateswara
Why Pawan decided that to contest only in 2 seats?
Will Law be implemented to make Political Parties fulfill promises?
History Maker: Dr.Arokiaswamy Velumani - Founder of Thyrocare
Congress Leader Richest person in Telugu states
Congress Leader Richest person in Telugu states
Transgender filed nomination from Madurai
Actress Sri Reddy attacked by unknown
KTR feels proud of his Father KCR
Pawan took massive rally in Bhimavaram
Tennis star Serena Willaims joined actress Priyanka Chopra as investor of Bumble
YS Jagan reaffirmed Jalayagnam project on Water Day
24 districts in TN declared drought-hit on account of failure of northeast monsoon
Four days after an under construction building collapsed in Dharwad, Karnataka
Pawan Kalyan let out his Assets worth
Kummanam Rajashekaran bagged a ticket to contest from Thiruvananthapuram constituency
Melania Trump posted a sweet birthday wish for her son Barron on Twitter
Father Vs Daughter clash in AP politics now!
TTV Dinakaran's counter for OPS son!
Bank data misused by TDP for vote money!
YSRCP advantage in Nellore!
My rivals lacked guts to attack Me directly, targeting watchmen: PM Modi
Tamilnadu CM Edappadi Palaniswami said its PM candidate was yet undecided
Will Telugu Actor Mohan Babu's protest against AP Govt is fruitful?
About the author

Bharath has been the knowledge focal point for the world, As Darvin evolution formula End is the Start ... Bharath again will be the Knowledge Focal Point to the whole world. Want to hold the lamp and shine light on the path of greatness for our country Bharath.