As per report facing intense scrutiny over the misuse of its platform globally during elections, Facebook has announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 Lok Sabha polls in India. Currently the social networking giant said in a statement anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad.
Meanwhile Facebook said the advertisers in India will have to comply to new rules starting from Friday. Schiff informed "The identity and location confirmation will take a few weeks so advertisers can start that process by using their mobile phones or computer to submit proof of identity and location. This will help avoid delays when they run political ads next year”.
Moreover advertisers in India can download the latest Facebook app and visit Settings to get started. Furthermore early 2019, Facebook would also start to show a disclaimer on all political ads that provides more information about who's placing the ad, and an online searchable Ad Library for anyone to access. Facebook said "This is a library of all ads related to politics from a particular advertiser as well as information like the budget associated with an individual ad, a range of impressions, as well as the demographics of who saw the ad”.
