According to sources digital payments major Paytm has just unveiled its first rewards and loyalty program ‘Paytm First’ that the company hopes will see more customers retained on its platform. Meanwhile as per report, the program entails a onetime subscription of Rs 750 by the customer opting for it.



Furthermore on the rewards side, an attractive line-up of annual memberships for Zomato Gold, Gaana, Sony LIV, Viu Premium, Eros Now and Uber are thrown in for free and that must be quite an attraction, since these will add up to quite a sum if individually paid for. Further they also span a range of genres, food, travel, shopping, video and music streaming and lifestyle. Reportedly from the perspective of these companies partnering with Paytm, they may end up getting more customers for their business without their having to shed blood and sweat in the marketplace.

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Moreover Paytm claims the Rs 750 that the customer pays will get him/her as much as Rs 12,000 in terms of rewards and benefits. Apparently in addition to rewards such as cashbacks, Paytm First customers will get certain privileges on the e-commerce platform owned by the company, Paytm Mall in the form of and priority shipping and customer service. Hence Paytm says it has a target of signing up 3 million subscribers to Paytm First in the first year of launch itself.


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