Accordingly Britannia’s Marie Gold, a 60+ year old favorite brand of homemakers and 3rd largest biscuit brand in India, announced the ten winners of its inaugural My Marie Gold, My Startup campaign. Reportedly the initiative, which was launched to empower Indian homemakers to pursue their dreams of financial independence and entrepreneurship, saw more than 1 million applicants from November through February and a sum of Rs 10 lakh each was awarded to the 10 winners.
Furthermore following weeks of deliberation, culling through the scores of applications, the Britannia Marie Gold team named 42 finalists from across the country. Moreover these finalists were flown to Bengaluru to receive business guidance from Pallavi Gupta, COO of popular North Indian restaurant Mast Kalandar, Aarti Mohan, Co-founder at Sattva and Lavanya Nalli, Vice Chairman of Nalli, to name a few.
Moreover Ali Harris Shere, VP - Marketing, Britannia Industries Ltd., said, “This campaign, which focuses on empowering homemakers in a real and meaningful way, was a first of its kind for Britannia Marie Gold. After years spent getting to know this key demographic, we saw a mindset shift where homemakers were looking for more fulfillment outside of the home.”
