Reportedly the battle lines appear to be drawn, firm and proper. India’s largest private sector conglomerate, the Reliance Group will take on the e-commerce front runners Amazon and Flipkart, both owned/run by US giants. Meanwhile the development itself is not new, but what has prompted this report is the news that Reliance has started pulling out of these e-commerce platforms and others like Myntra and Jabong, the products it was selling as a registered seller.
Furthermore these products comprise some of Reliance’s own brands plus a number of international brands for which the company or one of its arms holds exclusive marketing rights for the Indian market. Apparently these brands include Diesel, Kate Spade, Steve Madden, Burberry, Canali, Emporio Armani, Furla, Jimmy Choo and Marks & Spencer.
Apparently the platform will see the whole range of products that the company is already engaged in selling through offline stores, from grocery, fashion to electronics and footwear and the company is known for its aggressive and disruptive strategies as was witnessed in the case of the mobile phone service Reliance Jio.
