Accordingly Hasiru Dala Innovations, a Bengaluru based waste management startup that works on creating better livelihoods for waste pickers, has launched a Fair Trade Plastics Recycling initiative in association with The Body Shop, the global personal care brand, and Plastics for Change, a Canadian company.
Earlier on May 9th, The Body Shop launched its highest selling hair care product (one sold every 4 seconds), with 100% recycled PET plastic packaging out of which 15% will be from PET plastic bottle waste sourced under its Community Fair Trade initiative from Hasiru Dala Innovations. Furthermore Hasiru Dala Innovations is aggregating PET plastic at its centre, sourcing it from its network of waste picker entrepreneurs, Dry Waste Collection Centres, and scrap dealers at a fair price.
Moreover the Body Shop, Plastics for Change and Hasiru Dala Innovations started working on this initiative over two years ago going through the process of testing quality of waste, logistics and capacity as well as on boarding the supply chain to meet expectations, before going ahead with this international launch. Apparently the Body Shop has brought in their deep expertise and experience in putting in place the processes and standards required for their Community Fair Trade initiative, an over 30 year old program they run across the world.
