Reportedly the victory can be attributed to his Praja Sankalpa Yatra, as part of which he reached every nook and corner of the state to know about people's problems and the election strategy chalked out by political consultant Prashant Kishore. Meanwhile PK's I-PAC team had been with jagan throughout the 3,000 plus-km padayatra giving him suggestions to win the hearts of the voters. Apparently the election team chalked out action plan to translate the respect people had towards jagan into votes and the first to be mentioned in this is the 'Selfie with jagan' strategy.
Furthermore all through his mega walkathon, jagan greeted people with affection and spoke to them affectionately. Further these apart, he also posed for selfies with whoever asked him and this definitely had paid off jagan as the voters developed some connect with him through the personal interaction.
Moreover jagan had been very patient with the people throughout the walkathon and obliged to people's requests for selfies with him. Apparently the importance they had been given at that moment and the memorable gift he had given them in the form of a selfie made the people more than happy what with many of them posting the selfies on the social media and claiming to have rubbed shoulders with an important politician. Further the selfies not only drew the people closer to him but also helped in giving publicity to the YSRCP.
