Reportedly Bengaluru based food delivery major Swiggy has expanded its presence to more towns and cities and is now present in 200 cities. Meanwhile as part of its expansion, Swiggy has now launched operations in Thoothukudi in Tamilnadu, Hassan and Bidar in Karnataka; Khammam and Karimnagar in Telangana; and Karimnagar and Madanapalle in Andhra Pradesh.
Meanwhile Zomato says it is testing unchartered territories across the country and also focusing on improving its average delivery time, Swiggy says its focus is on going deep in each city and winning each city. Reportedly the food delivery market in india has been seeing aggressive competition over the past few years, while there were several contenders at one point, the competition has now boiled down to Swiggy and Zomato with Foodpanda and UberEATS remaining distant third and fourth players.
Presently Ola has decided to scale down Foodpanda with a focus on cloud kitchens and there have been reports that Uber is looking to sell off its food delivery arm. According to latest data from market intelligence firm Kalagato, Swiggy has emerged the leader, having nearly half the market share by transactional volume. Hence as per this data, Swiggy has a market share of 36.40%, while Zomato holds 23.78%.
