Accordingly as the online food delivery market in india goes hyper-competitive, Uber Eats, which is yet to create a significant mark on the Indian palette, is now eyeing young professionals in metros and joint families in smaller towns to increase its footprint. Meanwhile amid reports that Swiggy is buying its india business and then stalled talks, Uber Eats that came to india in May 2017 is finally witnessing fast adoption of its services among millennials and joint families.

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raj Beri, Head of Uber Eats-Asia Pacific, told "We're actually seeing a trend of multiple combinations of orders at once in india, which is not limited to just Friday nights or festivals but on a regular basis". Furthermore Uber Eats' business grew by 50 per cent (month-on-month) in its first year of operations in india. According to Jason Droege, Global Head of Uber Eats, india was their fastest growing market in the world.



Currently Uber Eats is available in 38 cities. Launched much later than its competitors like Swiggy, Zomato and Foodpanda, Uber Eats is facing some problems in properly establishing itself as a food delivery platform among foodies in the country and the company is introducing several india-first features on its app like the veg-only recommendations and cash payments.


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