Reportedly the immensely popular Chinese social media video app TikTok has been criticized in the past for failing to keep a check on objectionable content. Previously this year TikTok was removed from Android and iPhone app stores in india due to an interim order by Madras High Court, which called the app “dangerous for children.”

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Furthermore although the court accepted a TikTok plea that it was working on methods to monitor and remove such content, the app ran into trouble again after being asked to answer 24 questions by the Ministry of Electronics and Information technology on the same issue a few months later. Presently the app has promised to usher in “constructive change” by partnering with a youth volunteer NGO, Bhumi, to support Swachh Bharat Mission and draw people’s attention towards sanitation. The #cleanindia hash tag on TikTok has garnered over 750 million collective views.



Moreover according to a statement the entire campaign will culminate into 100+ events spread across 30+ cities, starting from August 2nd until October 2nd, 2019 to commemorate Mahatma Gandhi’s 150th birth anniversary and help achieve the Swachh Bharat Mission of a cleaner india”. Perhaps TikTok, which allows people to share short videos, 15 to 60 seconds long, usually set to music or film dialogue, crossed the 1 billion download mark in February this year.


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