According to sources the new tariff regime (which allows consumers to pay only for those channels they want to watch) has placed the direct to home (DTH) companies such as Tata Sky and Dish TV on a higher pedestal than the cable operators. Meanwhile despite an erosion of the active subscriber base of cable and satellite homes, which as per the recent KPMG Media and Entertainment Industry report, has shrunk by 12-15 million in the last one year, the DTH companies, saw a marginal growth in their subscriber base from 62 million homes in FY2018 to 67 million in FY2019.
Furthermore the DTH operators by virtue of their consumer friendly approach in the new tariff regime have an edge over the cable operators. Reportedly "They have done better than cable. DTH has always been about packs, whereas cable subscribers for the first time are figuring out how to use packs".
Moreover Tata Sky has also joined hands with digital platforms such as Hotstar, Sun NXT, Eros Now and Hungama Play to launch their new digital content service, Tata Sky Binge. Priced at Rs 249 per month, Tata Sky Binge also offers 5,000 movie titles from the Tata Sky VOD (video-on-demand) library and catch-up TV content for seven days.
