Furthermore as part of its strategy to leverage the deep penetration of mobile services to build a financially secure india, domestic telecom major Bharti Airtel has partnered with Bharti AXA Life Insurance to offer prepaid plan with insurance protection cover to all its customers across the country. Recently Airtel has introduced its innovative Rs 599 prepaid bundle with 2GB data/day, unlimited calls to any network and 100 SMS/day, and also offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance. Meanwhile the recharge comes with a validity of 84 days and the insurance cover continues automatically for three months with every recharge.
Furthermore this prepaid bundle with life insurance cover is currently available to customers across Tamilnadu and pondicherry and its availability will be gradually extended to pan-india in the next few months. Perhaps the life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantaneously delivered digitally.
Moreover a physical copy of the insurance will be delivered to customer's doorstep on request and the partnership is expected to further increase insurance penetration in india, given Airtel's pan-india robust customer base. Hence it leverages digital platforms and Airtel's distribution reach, allowing people to get twin benefits of prepaid plan and life insurance cover.
