As per report Swiggy has rolled out its university campus initiative ‘Launchpad’ to over 75 universities including NIT Calicut, BITS Pilani, BITS Hyderabad, NIT Surathkal, IIT Roorkee, IIT Kharagpur, IIT Roorkee, among others and this comes as Swiggy announced it expansion to 500 cities, in total.
Meanwhile Swiggy Launchpad is an initiative where Swiggy will appoint a student as a Campus CEO, who will be responsible to set up Swiggy inside the university, guided by mentors from the company. Furthermore the CEO will also have to enable marketing activation, drive customer engagement, build the brand and meet targets. Apparently Swiggy CEO will be paid a monthly stipend and will also stand a chance to be hired by Swiggy after college and Swiggy plans to launch in over 200 universities by December 2019.
Moreover students who apply will be contacted and will have to appear for a case study challenge after which shortlisted students will be interviewed and one Swiggy CEO per college will be appointed. Also Swiggy announced that it extended its operations to 130 more cities, bringing its total presence to 500 cities in India. Perhaps the newly launched cities include Bagalkot (Karnataka), Hindupur (Andhra Pradesh), Ramanathapuram and Sivakasi (Tamilnadu), Nagaon, Sawantwadi and Sangamner (Maharashtra), Johrat (Assam), among others.
