Hyderabad, 9th July, 2014: Aakar Asha Centre for Enablement of Physically Disabled (formed under the N.Swain Memorial Trust) today launched a new “One Rupee Reconstructive Surgery Campaign” to enable the physically disabled people in Hyderabad to live a near normal life through the state of the art reconstructive surgery at the hospital. This noteworthy initiative is aimed at bringing the hospital’s highest quality surgical intervention to the physically disabled patients through the 6 month long campaign. As a part of the campaign Aakar Asha will organize camps across 12 locations in Hyderabad to identify patients who can benefit from such surgery. The patients disabled at birth or due to external factors such as burns, accidents, tumors or any other physical deformations need reconstructive surgery to help them lead a normal life. Aakar Asha’s new initiative will give the opportunity to identified patients to get the benefit of the procedure at a token charge of Rs 1. The entire cost of consultation, blood tests and reconstructive surgery which accounts for 75% of the total cost will be borne by the hospital. Aakar Asha invites the individuals or groups to support this noble cause by donating towards the cost of materials & disposables. Speaking about the ‘one rupee campaign’, Dr. Bharatendu Swain, Director and Managing Trustee, of Aakar Asha Centre for Enablement of Physically Disabled, said, “The hospital was established with the mission to perform high quality reconstructive surgery for the needy people. To take our mission to the masses we are introducing this six month long campaign in which we will reach out to those who are unaware that their lives can improve tremendously by a few simple surgical procedures” He said further “We have noticed that with proper intervention transformation happens in many cases. The motto of this campaign is also to seek partners for mobilization of physically disabled persons to camps, reaching out to donors, matching donors and beneficiaries, follow up care of beneficiaries. The Campaign will reach out to credible groups to partner in this cause for raising donations. .”