In today's world gold is a multipurpose metal. It adds to the asset value of the individual or the family, even a business. It offers best investment returns too. Buying gold on Akshaya Tritiya is also a symbol of prosperity and wealth. Moreover buying gold adds to the wealth as well as assets of an individual, it is believed that buying gold on Akshaya Tritiya ensures eternal wealth. This is because the very term Akshaya means ‘never diminishing.



Akshaya Tritiya is one day that is auspicious on the whole, i.e. no mahurat is required to start a new venture or purchase anything special. On this very day, people start their new businesses so that it begins on a good day and everything that follows is good. 

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Further the sun shines brighter on this day, it is believed by Hindus. On this day, the Sun lord of all planets and the Moon the lord of creativity, are exalted, i.e. at their peak radiance. It is a day which is auspicious for weddings as well as forging new partnerships. Furthermore Akshaya Tritiya, the Tritiya day in the month of Vaishakha is very important for the Jain community in India.


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