Vodafone India, one of India’s leading telecommunications service providers, has partnered with Netflix, the world’s leading Internet television network, to exclusively offer Vodafone Red customers a Netflix subscription of up to one year on select Red Plans. Netflix offers a wide variety of critically-acclaimed Netflix original TV shows including Narcos, House of Cards and The Crown, as well as films, documentaries and original stand-up comedy specials including Vir Das: Abroad Understanding and the upcoming Things They Wouldn’t Let Me Say by Aditi Mittal.
The partnership will offer Vodafone Red customers a gift of Netflix for up to one year on select Red Plans. .New Vodafone Postpaid customers opting for Vodafone Red plans* as well as existing Vodafone Red customers will get Netflix subscription benefits worth Rs. 1000, Rs. 1500 or Rs. 6000 based on their Vodafone Red Plan.
In addition, Vodafone India has entered into a carrier billing partnership with Netflix, which will allow Vodafone subscribers to enjoy the benefit of carrier billing and seamless month-to-month payments within the same bill.
Sandeep Kataria, Director - Commercial, Vodafone India, said “We have done an extensive Data usage analysis of our customers and found that our Postpaid Red customers spend a significant amount of time on video streaming. Also, subscription to Video on Demand services is also on the rise amongst our customers. The increased uptake of video content has led us to enter into strategic partnerships with marquee digital media players like Netflix. We are excited to partner with Netflix to provide our customers a great content experience with Vodafone SuperNetTM – 4G Data strong network.”
We are living in a hyper-connected age and digital media players like Netflix are challenging the traditionally maintained supremacy of the television. With better networks, coverage, and advanced technologies (3G, 4G / LTE) the data consumption across markets has risen and the internet continues to be a disruptive force impacting distribution and consumption channels for media. Most of this data growth is attributed to different digital media especially the entertainment services like video1.
“This partnership with Vodafone now makes it more convenient for customers to access the their favourite Netflix movies and TV shows anytime and anywhere; and pay seamlessly within their existing Vodafone account,” said Tony Zameczkowski, Vice President, Business Development, Netflix Asia.
Coming soon on Netflix will be Things They Wouldn’t Let Me Say from Aditi Mittal, one of India’s boldest stand-up comedians, and Marvel’s The Defenders. Members will also have exclusive access to highly-awaited Netflix
original films including Okja starring Jake Gyllenhaal, Tilda Swinton and Paul Dano, Our Souls at Night from acclaimed Indian director Ritesh Batra and starring Robert Redford and Jane Fonda and Bright, starring Will Smith and Joel Edgerton.
*Netflix on Vodafone Red
RED 1299 / 1699 | RED 1999 | RED 2999 |
2 months | 3 months | 12 Months |
Netflix subscription worth Rs. 1000/- | Netflix subscription worth Rs.1500/- | Netflix subscription worth Rs. 6000/- |
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 209 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st March 2017, Vodafone had 516 million mobile customers and 18 million fixed broadband customers.
For more information, please visit www.vodafone.com |www.vodafone.in.
About Netflix
Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
