The onset of wedding season rings a happy tune at Paytm as sales of wedding induced products go up. While electronics comprising white goods and consumer durables alike topped the charts as gifts, apparels too are a popular category with a mix of ethnic and party wear sales. Paytm also has a popular section of jewellery comprising combo sets, semi-precious and imitation jewellery.
The Paytm platform acts as a complete store for wedding related shopping for the consumer with wide range and variety of products. Paytm also provides ease of shopping to its consumers as it has brought same day delivery on selected products. In addition to the convenience, Paytm is also running attractive merchant funded cashback offers. Paytm’s incredible marketplace in fashion category offers a wide assortment of products from merchants spread across the country.
Local merchants are able to increase their sales, as there is a higher demand for ethnic wear during this season. Paytm strategic mission is to aid the SMEs in reaching a wide customer base and bring them on the online platform.
Saurabh Vashishtha, Vice President – Paytm
Saurabh Vashishtha, Vice President – Paytm said, “Weddings are about gifting and celebrating and there is a lot of attention to detail in selection of goods and clothes. Paytm has invested in efforts towards bringing the best deals for customers across categories like apparel, electronics and household items as well as on logistics to ensure speedy delivery to ensure the customer experience is superb.” Paytm marketplace has seen significant growth from metros and mini-metros in these categories.
About Paytm
Paytm is India’s largest mobile payment & commerce platform. With current user base of more than 100 million, Paytm is on mission to bring half a billion Indians to main stream of economy using mobile payment, commerce and soon to be launched payment banking services. Consumer brand of India’s leading mobile internet company One97 Communications, Paytm is head-quartered in New Delhi NCR. The company’s investors include Ant Financials (AliPay), Alibaba Group, SAIF Partners, Sapphire Venture and Silicon Valley Bank.
