Pitney Bowes Inc., a global technology company that provides innovative products and solutions to power commerce, revealed five drivers of commerce for 2016. As businesses examine their physical and digital strategies, Pitney Bowes identifies five key drivers of commerce for 2016:
- The Internet of Things (IoT) technologies will drive better business outcomes
- Small and medium businesses will greatly benefit from the digitization of physical communications
- Personalization and hyper-localization will drive explosive growth in global commerce
- Data Analytics will play a key role in fraud detection and prevention
- Omnichannel Marketing will increasingly use data analytics and optimize physical and digital technologies to deliver a seamless experience for the customer
“At Pitney Bowes, we are increasingly seeing clients of all sizes reexamine how physical and digital technologies converge to power commerce,” said Roger Pilc, Chief Innovation Officer for Pitney Bowes. “Clients are already demanding a more seamless way of integrating their physical and digital worlds. Businesses will need to transform their competencies to seamlessly serve customers across the physical and digital worlds of commerce. For Pitney Bowes, the Internet of Things, machine learning and data analytics continue to be areas of investment to enable us to better serve our clients.”
1.The Internet of Things (IoT) technologies will drive better business outcomes across industries
2.Small and medium businesses will greatly benefit from the digitization of physical communications
3.Personalization and hyper-localization will drive explosive growth in global commerce
4.Data Analytics will play a key role in fraud detection and prevention
Personal identities, which are captured in the databases of retailers, insurance companies, healthcare providers, mobile phone providers and more, are almost always variable. Data quality solutions reconcile these variables and connect different personas to the same record, matched by a common address, in a simple, single view. This technology combats the many faces of fraud, while protecting a business against financial vulnerabilities and ensuring greater compliance. Physical and digital technologies must be aligned to protect consumers and their personally identifiable information. Integrated solutions that streamline regulatory compliance can help, as can address cleansing and database cleansing software.
Almost a quarter of security breaches involve accessing private data in paper-based form. New cloud-enabled multi-channel communications platforms are now available to help small and medium businesses ensure client data privacy, meet growing regulatory requirements and integrate their physical and digital transactional communications.
5.Omnichannel Marketing will increasingly use data analytics and optimize physical and digital technologies to deliver a seamless experience for the customer
Customer service is at the heart of brand loyalty. In today’s technologically advanced society, there are more opportunities for prospective and existing customers to communicate with a brand. Interactive and personalized video offers human-like communications that improve customer satisfaction, lower call center volumes and deliver higher customer retention rates.
With a 95-year track record of innovation, Pitney Bowes is leveraging physical and digital technologies to drive business outcomes for clients, including 1.5 million small businesses, 90% of the Fortune 500 and more than 200 retailers. Pitney Bowes collaborates with clients on open cloud platforms to create solutions that transform business. Globally, more than 1,100 Pitney Bowes innovators have been trained in the areas of the Internet of Things, Big Data, Data Analytics, Cloud, Mobile, and API Management.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes.Courtesy by www.businesswire.com