Television is the latest indoor medium of mass communication. It is an audio visual system. The advertising message reaches the viewers at their home when they are relaxed and receptive. Today worldwide advertisement can be made for a product with the help of multi channels.
Press advertising has also become more important to communicate message to the people. Press advertising means advertising through newspapers, magazines and trade and technical journals. Press has become the most popular medium of advertisement. A sizable share of the total advertising budget is spent on advertising in newspapers.
In India there are both English and newspapers in regional languages name by The Hindu, Times of India, The New Indian Express and Thina Mani, Thinamalar, Thina Thanthi, Malai Murasu, Malai Mani etc. newspaper ads must be catchy and attractive. The message should be short and suggestive. Gripping headlines, attractive pictures and catchy slogans may be used to make the appeal effective.
Radio advertising is the quickest medium of advertising. Radio advertising reaches a large number of listeners both the educated and the illiterate. People tune on radio for entertainment. Advertising through radio appeals to the people because music, songs dialogues, interviews etc accompany it. Recently FM broadcasting has become very popular for commercial advertisement in metropolitan and its sub-urban areas.
