Redefining customer experience through innovative products and services is at the core of Vodafone’s philosophy. As one more initiative to serve the dynamic needs of customers, Vodafone India has introduced Vodafone RED Shield, a complete device security solution with complimentary insurance for smartphones that assures a protection cover of up to Rs. 50,000 (fifty thousand) on brand new handsets and those up to six months old. Currently available exclusively for Vodafone RED Post Paid customers, Vodafone RED Shield is the only device protection offering in the industry that offers theft cover, beyond basic handset damage cover and extends complimentary insurance cover to handsets that have been purchased up to six months earlier.

The Vodafone RED Shield App, available at Google Store and iOS, offers a comprehensive security solution to smart phone devices. In addition to the theft cover, Vodafone RED Shield comes with malware protection and other security features.

Vodafone RED Shield is being brought to the customers through an association with Shotformats Digital Productions Pvt. Ltd. This insurance cover is provided through New India Assurance Company Ltd.

While actual premium amount will be borne by Vodafone, the subscription fee has been maintained at a pocket friendly price point so that maximum number of customers can avail the benefits of Vodafone RED Shield. The annual subscription of Rs 720 will be debited to the customer’s monthly bill through 12 equal installments (Rs. 60 x 12). Vodafone RED Shield comes with a validity of one year.

Announcing the launch of Vodafone RED Shield, Arvinder Singh Sachdev, Business Head- Kolkata & Rest of Bengal, Vodafone India, said “Smartphones have become a way of life in our country and it’s no longer just a calling device but has gone on to become the lifeline for people. To ensure the hard earned money spent by our customers on acquiring expensive handsets remains insured, we are delighted to launch Vodafone RED Shield, a first of its kind mobile security offering that builds in a unique combination of features like Theft protection, Accidental Physical & Liquid damage, Virus protection and many more security features. Our own customer research has revealed that most mobile phone buyers tend to either be unaware about handset insurance or don’t seem to have it as a priority/top of mind factor while purchasing a new smart phone. To bring larger numbers of our customers within the protective cover of Vodafone RED Shield, we have extended the facility to handsets upto 6 months old, at a very nominal price. I am happy to say Vodafone RED Shield is also the only service that covers handset theft.”

Another aspect which makes Vodafone RED Shield unique is that customers can claim insurance cover up to two times in a single year.

To avail this service, Vodafone customers can download Vodafone Shield App and then sms DSS to 199 from their handset. The app will diagnose the mobile handset and approve if it matches the criteria.

Making the offering a true value add for customers, Vodafone has put in a place a simple claim process that can be initiated through a phone call, sms, email or logging on to the claim registration portal. Vodafone RED Shield facilitates door to door pick-up and drop facilities to repair damaged devices, alternately customers can walk in to the nearest partner service centre, or can courier the device to Vodafone.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving ~209 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st March 2017, Vodafone had 516 million mobile customers and 18 million fixed broadband customers.