Richa is the proud founder of online lingerie store Zivame, which is derived from a Hebrew word ‘Ziva’ which means radiance and Zivame stands for a ‘radiant me’. She has practically changed the way women used to think and buy their inner wears. Zivame has been successful in educating Indian women across the country about intimate wear.
Richa, who bravely removed the shyness from lingerie and added a fashion element to it, grew up in Jamshedpur and completed her engineering from BITS Pilani. She worked briefly in the IT industry and later acquired Masters’ degree from Narsee Monjee Institute of Management Studies in 2007. After that, she worked with a retailer and global technology company.
So what made her come across this unique idea of selling female inner wears, online, that too in a conservative country like India. When asked, she says, “It was around March when I realized that there is a high surge in orders during Valentine’s Day sales period. Almost a quarter of the lingerie maker’s sales were generated online”.
