Fbb Colors Femina Miss India 2017 winners representing 30 states of India visited Bata Store and interacted with the young consumers of the city in a fun evening at Viviana Mall, Thane. Mr. Thomas Archer Bata, Global Chief Marketing Officer, Bata and fourth generation member of the founding family, graced the event with his presence and the contestants interacted with him on the new styles of Bata footwear. The fbb Colors Femina Miss India 2017 contestants shared their personal styling tips and tricks, in a cozy gathering with the people present, where they gracefully helped capture the occasion with fun photos and videos with the customers.

Bata, the European footwear major that has recently launched several collections for both men and women upping the style quotient is the Official Footwear Partner for fbb Colors Femina Miss India 2017. Bata will also be awarding the title ‘Miss Rampwalk’ in this year’s pageant finale.

Mr. Thomas Archer Bata, Global CMO of Bata along with 30 State Winners of fbb Colors Femina Miss India 2017 visited Bata Store in Viviana Mall Thane 

Very recently 10 State winners of fbb Colors Femina Miss India 2017 from Jharkhand, Bihar, Meghalaya, Tripura, Andhra Pradesh, Kerala, Himachal Pradesh, Haryana, Tamil Nadu and Rajasthan also visited the Bata store at Hill Road, Bandra in Mumbai.

Mr. Rajeev Gopalakrishnan, President, South Asia, Bata Emerging Markets, said: “Miss India’s legacy, year after year, reflects the changing trends and style of the modern Indian woman. We at Bata are always in-step with changing times and our partnership with the fbb Colors Femina Miss India 2017 is a synergistic association. These girls are at the fore-front of the Style Industry and no one understands the imperative to be comfortable better than them, which is where Bata steps in. We are also very happy with the response from our young customers, especially on Social Media. On behalf of the Bata family, we wish the representatives of all 30 states the best in their upcoming event and future endeavors in representing their communities.”

About BATA

Bata has helda unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells over 50 million pairs of footwear every year and serves to over 120,000 customers almost every day.

Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers to name a few. It retails in over 1,265 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.