Stylish Star Allu Arjun is a big brand in Kerala. He enjoys good popularity there and his films do very well. Now his own cousin, Mega Power Star Ram Charan wants to challenge Allu Arjun's supremacy there. His latest offering Bruce Lee is releasing there in Malayalam on October 22nd.


The Malayalam rights of the movie were picked up for 50 Lakhs. Prints and Publicity will cost another 10-15 Lakhs. The movie has to collect 1.5 Crore gross there to become a breakeven. Ram Charan will also fly to Kerala to promote the movie there. But the release time there is coinciding with the post-release publicity time in Telugu.


We have learnt that the movie's run time is just 2 hours 30 minutes which is ideal with out any scope for bore. Of late, run time issues have become more for films. There are films that suffered defeat due to long run times. So this will be a major plus point for the film. The Telugu version of the movie completed censor the other day and received U/A certificate.


Ram Charan will be seen as a fighter in the movie and they say he will be playing body double for Chiranjeevi in the film. Even though Chiranjeevi is acting in it, the actor is not calling it as his 150th film for some reason. And says his 150th movie will be a full fledged role which will begin towards the end of the year. If that is the case, then Magadheera should not be considered as the 149th film.




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