Bollywood producers seemed to have changed their perception of South Indian people,movie lovers and its market. Producers who looked down Southern people for many decades now are changing their style and are concentrating on impressing them after realising the vast potential of the market.
Producers are now releasing the dubbed versions of their films in various south Indian languages to attract movie lovers and even top stars are promoting their films in South. Recently Salman Khan's Prem Ratan Dhan Paayao hit the screens in Tamil and Telugu and Ram Charan dubbed for Salman's character in the Telugu version.
Now Ranveer Singh, Deepika Padukone,Priyanka Chopra's Bajirao Mastani directed by Sanjay Leela Bhansali is releasing in various languages. Eros International announced that it is dubbing the film in various languages so that there will not be any nativity problem.
This may be true but one can easily see that Bollywood producers realised the power of South Indian market. Even earlier Bollywood films came in South languages but only Khans films made their way. Apart from it Dhoom,Krish and others entertained in south languages but now all top stars are dubbing their films in south languages.
