In the process of minting money, Ram Charan is also ignoring loyalists of his father. For an instance, Kranthi Reddy always been Vizag distributor for Chiru’s films but he was not given a chance for this prestigious project. Kranthi wanted the north Andhra rights for Rs 7.5 crore, but Charan wasn’t simply ready for anything less than Rs 8 crore. Finally, Charan sold the rights for RS 8 crore to some other person.