Power Star Pawan Kalyan with his lifetime successful block buster Atharintiki Daredi has become the new emperor of Tollywood and also the latest corporate brand ambassador of the Telugu film industry.Companies are ready to give him Rs.1 to 3 crore for two minute corporate endorsements for their products to reap advantage of power stars sky rocketing popularity alter success of AD.
Much to the pleasure of his fans Power star has toppled the Prince Mahesh Babu from the corporate rank and some of Mahesh’s companies are queuing up before Pawan for endorsements .Already two brands have given up Mahesh are seeking Pawan Kalyan's endorsement .'This is common trend in advertisement industry to capture on charisma ' says a popular ad personality Shanta John.
The market buzz is that Pawan will soon replace the Prince in the top ranking brand endorsements of soft drinks, gold Jewelry, jeans and sports shoes .For a change the publicity shy actor for whom success has come a decade after entry into the industry is also now ready to make public appearances like the one he did at the 18th International Children’s Film Festival.
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