Stylish Star Allu Arjun's S/O Satyamurthy is performing decently in the first weekend of its release. The movie made a mamoth prerelease business of 54 Crore and has to go a long way at least to be called as safe venture. However the ongoing IPL season is giving sleepless nights to the distributors.
Even in the first weekend of release, the effect of IPL matches is clearly seen on the Evening and Night shows of the film. If this is the case with first weekend, the effect will only become more in the coming days. Already the movie is battling poor reviews and not so good talk. We will have to see how it holds up from Monday.
On the other side, the makers have unleashed a big publicity campaign by filling all the TV slots with the movie trailers. They are trying their level best to woo the audience to the theaters. On the other side, piracy is too much of a issue to deal with. As a very good print of the film is already available on net.
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