Sources have stated that Chinese television major Skyworth is planning to set up an assembly line in north India and would launch other consumer durables like air conditioners next year, a top official of its Indian subsidiary said on Monday at Chennai.
He was here to launch the world's slimmest (7.9 mm) high technology television AIR TV, priced at Rs 169,990, in Tamil Nadu and currently Skyworth India gets some of its models assembled at its facility in Hyderabad and imports high-end products.
When asked about Skyworth marketing strategy as its 32-inch TVs are priced much lower than the Korean competitors, D. Gurmith Singh, Regional Sales Manager has said that in some product segments, they are price-point players and in some our prices are comparable with that of the competition.
Skyworth is present in India for the past five years and largely focused on the southern Indian markets and all these years, the company was focused on setting up its dealer network. Meanwhile The Chinese group has set 17 million units six million units from overseas market and 11 million from the home market as the total TV sales target for 2016-17.
