New Delhi sources reported that S N Barman, Tata Motors VP, Sales, Marketing and Customer Support, Passenger Vehicle business unit told that Homegrown automobiles manufacturer Tata Motors is expecting faster growth in financial year 2018-19, compared to the last fiscal. Meanwhile the car maker is betting big on the rural market and younger customer to drive the growth.
Moreover Barman also informed that the company will add 100 new dealerships this year to push the targeted growth. The company currently has 746 outlets across India. He said “Tata Motors had a very fast paced growth of over 35 per cent in the non-metro or smaller cities compared to about 25% rise in sales in the metros".
He added that rich features and fresh styling
of Tiago and Nexon has got great acceptance among the young buyers.
He claimed that over 60% of its customers were in the age group of 30-35 years
and further the company is putting strong thrust on rural markets by reaching
out in every village, schools etc to capture the rural buyers.
