Round faces: The best way to complement your round face is to start at the top of the ear and blend the blush evenly for a flawless finish. This method creates elongation and definition on an otherwise round face.
Long faces: If you have a long face shape then concentrate colour on the apples of the cheeks and finish by sweeping it up to the ear. This will create the look of more width and will even out the proportion of your features.
Square shaped faces: Starting at the top of the ear, work the pigment down to the apple of the cheek to create a slightly angular look.
Heart shaped faces: If you have a heart shaped face then you should complement your face shape and apply cream blush on the apples of the cheeks to impart a natural tint and soft definition.