Seeking long term travel commitment, Tata Group joint venture Air Asia india plans to tie up with about 200 companies in the next few months, offering them a slew of benefits, including flexibility in last minute flight change and on board meals. The aggressive business pitch is set to help the low cost carrier widen its customer base before launching maiden international flights by year end.
The airline is looking at Southeast Asian destinations, such as Bangkok and singapore, for its overseas operations. The foreign flights would cover short-haul destinations with 3-4 hours of flying. When speaking to IANS, Air Asia india Chief Operating Officer (COO) Sanjay Kumar said the airline had restructured some of its operations, launched a loyalty program as well as a new in-flight menu to enhance customer experience.
Kumar said "We have a new in-flight menu. We have also started a loyalty program called Big Loyalty. We are the only low-cost airline in the country offering customers a structured loyalty program, which allows them to earn reward points”. Moreover talking about its corporate travel program, the senior airline executive said most domestic airlines get 50% of their customers from corporate travel programs and Air Asia india's situation would not be different.