Sources have stated that Udta Punjab movie following the producers' fight with CBFC, the film was anticipated to do well at the box office and however, barely 48 hours before the release, the film was leaked online and now the question that everyone is asking is will it affect Udta Punjab's earnings at the box office?
In the film industry that the fate of a film is decided in the first three days of its release, given the rampant piracy that ensures movie is downloaded and watched on computers and mobile phones rather than in cinema halls and in Udta Punjab's case, the movie was leaked online even before the movie was released.
When asked Akshaye Rathi the leading Bollywood exhibitor and Manoj Desai who owns iconic theaters like Maratha Mandir and the Gaiety Galaxy about the fate of the film in the wake of the massive run up the film has got via the controversy over censorship and the subsequent online leak, both had a contrasting view point to offer.
Udta Punjab is not a satellite friendly film at all and so the movie has only recovered around Rs 8 crore (approx) before its release and currently to just break-even it has to bring in double the remaining figure which is around Rs 65 crore.
