Nandamuri Brothers - Junior NTR and Kalyan Ram have become media cautious these days. They have brought in a new PRO team for themselves and things have changed drastically since then. For his last film, Nannaku Prematho, NTR aggressively promoted the film. He even arranged a special cocktail party to please the media.
Kalyan Ram is following his brother in this. The actor on his Birthday the other day, threw a big party to media. All the media personnel reportedly enjoyed all night with liquor on a free flow. This is to ensure that they support his next film, 'Ism' which is being planned for Dussehra release.
NTR will throw one more such party before the release of his Nannaku Prematho. Some criticize that this is not ethical and amounts to bribing media while some say all is fair in film business. We will have to see if the media helps Janatha Garage and Ism to the fullest. Their help for Nannaku Prematho can be rated good.
