Nayantara's recent releases were absolutely Box-Office duds and none of the movies even made returns at the Box-Office. Also, Nayantara accepts movies which are female oriented subjects or movies with more screen space for her character.
She also demands wages in 7 digits as her market value is high. In this case, most of the producers are worried about casting her inside as they feel she is over rated these days. As Nayantara is also not ready to reduce the wages, she is lacking chances right now.
Nayantara from DTH ad
So, right now, Nayantara is forced to accept any offer which comes in her way. As a result, Nayantara has started accepting brand endorsements and TV commercials. In such a way, recently she accepted a DTH ad and the shooting which was shot for one whole day and night cost them 5 Crores!
Yes, Nayantara has demanded them more than what she demands from her movie producers. Even lead actors were stunned by this. Nayantara is looking to cash in the registers as she is aware that many younger actresses are dominating the industry right now.
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