Sources have stated that BORN, an award winning global company that combines creative design, content production and ecommerce services have announced that it was the firm behind the creative design for Tata Group's newly catapulted, multi-brand e-commerce marketplace.
It is stated that the task was to engineer a UI design with standout aesthetics and an optimal user experience cutting across diverse categories like apparel, footwear and electronics in a way that brought the marketplace proposition alive yet not lose individual brand personality.
Tata CLiQ's CEO, Ashutosh Pandey has said that BORN has been a great partner through this ever evolving journey and has given excellent shape and form to the vision that was Tata CLiQ.
BORN offers Omni-channel solutions that combine creative design, content production and ecommerce services and it also offers digital marketing and maintenance and support services. The company operates in the US, Europe and Asia.
