In the last decade, India has seen a lot of changes and one in particular has been the presence and impact of media on society and people’s mindset. Today, media has become the most influencing factor and since they are treating it as business, they are doing their best to create sensation and breaking news every hour.
The scene in Andhra Pradesh is more critical because the media presence is very high due to various TV news channels. So, what is going to be their role in the 2014 elections? Few channels are political party driven so they are doing their best to promote the parties. Few other channels are already preparing their pre-poll surveys.
There is also news that some experts and political analysts are being taken for this short period and inputs are being taken from them to give a deep insight on the voter pulse and how each party will fare in the elections. But the general opinion is that the media will influence the voter mindset in a large way this time.