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Why Union government clarified no proposal to ban junk food advertisements on television channels?

Why Union government clarified no proposal to ban junk food advertisements on television channels?
Why Union government clarified no proposal to ban junk food advertisements on television channels?
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According to sources the union government said there is no proposal at present to ban advertisements of junk food on television. However, nine major food business operators have decided not to advertise products containing high fat on children’s channels out of their own volition.



Meanwhile according to report Rajyavardhan Singh Rathore, Union Minister of State for Information and Broadcasting, told the Lok Sabha during Question Hour that bodies like the Food and Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and beverage advertisements when it comes to children. Further Rathore said in Parliament that companies, including Hindustan Unilever and Nestle, have agreed to accept the government’s new order.

Why Union government clarified no proposal to ban junk food advertisements on television channels?

Accordingly the Union Minister for Information and Broadcasting Smriti Irani said in a written reply that there were in fact no such proposals. It was previously rumored that the Centre would also impose a ban on ads of soft drinks. Further it had said that the junk food industry is vast and is becoming increasingly sophisticated, and children are its prime targets and moreover it had also recommended that there be a restriction on consumption of foods rich in fat and sugars.

Why Union government clarified no proposal to ban junk food advertisements on television channels?

Why Union government clarified no proposal to ban junk food advertisements on television channels?
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