According to sources officials said Pierce Brosnan could be fined 5,000 rupees or go to jail for two years if he doesn't respond within 10 days, and moreover it is not clear how this can be enforced if Brosnan fails to reply. Accordingly Indian law prohibits all advertisements of tobacco products. Meanwhile the officials from Delhi health department said "They have issued the notice to Pierce Brosnan through the company, and also reached out to him via social media platforms".
Furthermore Pan Bahar is commonly associated with pan masala and gutka, a potent mixture of tobacco, crushed betel nut, lime, and clove among other ingredients. Presently Ashok & Co, the company that produces Pan Bahar, told that there was no tobacco or nicotine in the product.
Moreover Brosnan told People Magazine that the contract was to
advertise a single product which is a "breath freshener or tooth
whitener" that contained no "tobacco" or any "harmful
ingredient." According to sources both pan masala and gutka have been
linked to cancer, with many Indian states banning their sale and running
campaigns to discourage people from buying them.
