Though all the products made all over the world are made and designed with the best interests to serve people and help make life better, the companies will also have to make special efforts and marketing strategies to popularize their brands and establish themselves. Here are some of the strategies used by market leaders all over the world to climb to the top of the ladder.
McDonalds, the famous fast food chain, is successful, because, a customer who tastes a McDonald’s burger at Thailand will get the same flavor and taste even in the burger in a McDonald outlet in Turkey. Supermarket giant Wal-Mart is known for selling goods at a lower price than most of its competitors, leading to its expansion to 11695 outlets in 28 nations, besides posting huge revenue of 485.9 billion dollars in 2017. The toy brand Lego is famous of its product strength and long lasting material, besides its design which involves even elders to play with their kids.
Apple turned successful, with its
uniqueness and sharp features, besides ITunes and Apple store introduction,
which made it a coveted brand, with its attractive specifications. Adidas
succeeded, thanks to its innovation in the sports goods design, with its
introduction of coolness to its products, ultimately increasing its sales.
Besides, Disney, Zara and Amazon are known for constantly improving their
services to their customers, which is constantly improving their customer base
with every year. Similarly, Google, Toyota and Ebay are well known for their
trustworthy services to customers.
