According to sources after tasting success in emerging markets like India and Southeast Asia and expanding into Western Europe, Chinese Smartphone maker Xiaomi is all set to enter the US market as early as this year. Meanwhile Xiaomi Chairman Lei Jun was quoted as saying that "They have always been considering entering the US market". He added Xiaomi has grown exponentially in India, which recently overtook the US to become the world's second largest Smartphone market after China.
Meanwhile according to the International Data Corporation (IDC), Xiaomi shared the top slot with South Korea's Samsung in India, with a market share of 23.5%, in the third quarter of 2017. Accordingly in the fourth quarter, Xiaomi emerged a clear leader with 26.8% market share, with Samsung second at 24.2% market share.
Further Xiaomi already sells a number of products
in the US, including its Android TV set-top box, Mi TV, at Walmart locations
around the country. Moreover it recently launched its TVs in India as well. And
given the disruption it saw in the Smartphone space with low-process high value
and quality products, TV makers need brace for some tough times. Accordingly
its success in the US Smartphone market will ultimately depend on carriers and
it will also need to navigate potential concerns from US intelligence
officials.
