According to sources after yoga, India is hoping that Khadi becomes its biggest export to the world. Presently there are signs that it will be and high streets of Dubai, Chicago, Mauritius and Johannesburg may soon showcase khadi as the next big fashion find. Meanwhile its endorsement as an environment-friendly fabric may come from no less than the United Nations.
Accordingly the humble handspun fabric is set to get a global makeover, similar to a dramatic rise in India over the last three years. Presently Khadi is endorsed by PM Narendra Modi, sales of khadi have rocketed by 34% in the last three years, the fastest it has grown since 1947 when Khadi and Village Industries Commission (KVIC) first started selling the desi khaddar.
Moreover
after Prime Minister’s mission to promote Yoga as an international event, KVIC
launched an exclusive ‘khadi yoga kit’ for the first time in May 2016. Vinai
Kumar Saxena, chairman at KVIC said “We did a business of nearly Rs 76 lakh in
less than one month’s time. Previously in 2017, KVIC yoga kits truly became
international when we got the orders from Indian Council for Cultural Relations
(ICCR) to supply as many as 21,000 yoga kits worth Rs 2.63 crore".
